History of ROOMS
ROOMS is a partnership of the young Georgian designers Nata Janberidze, Keti Toloraia and Baia Davitaia.
The designers Nata Janberidze and Keti Toloraia met for the first time while studying at the Tbilisi Academy of Art. The two young designers graduated in 2003 and in the same year started their own design studio ROOMS, working on different projects such as product and interior design. Most of their work could be found in the capital of Georgia Tbilisi, but today ROOMS is becoming a member of international design. In 2011 ROOMS collaborated with Moooi and ROOMS' Position Lamp was presented by the Dutch company at the Salone del Mobile.
In 2010 ROOMS took place at Salone del Mobile, Milan – Salone Satellite space, which is organized for the young designers. This exhibition is a big opportunity for the industry representatives. The world’s leading brands are presenting their products and trying to discover new faces. The exhibition appeared very productive for ROOMS design team: The Dutch company Moooi and its creative director Marcel Wanders decided to produce the lighting 'Position Lamp', and in 2011 Moooi officially presented it at the Moooi showroom in Milan, which is a big success for the young designers.
In the same year ROOMS performed at art and design exhibition under the name “Special Needs” at Nhow Hotel, Milan, 2010. Nhow gallery hosted such famous designers as Zaha Hadid, Marcel Wanders, Karim Rashid, Campana brothers, Vivienne Westwood and David Lachapelle's photography.
ROOMS was proud to represent its design furniture 'Table Storage', 'Dressed Chairs' (with “Kvadrat“material), 'TV Table Soviet' and Video Art specially created for the exhibition.
Special Needs – needs of today’s man – ROOMS responds with its exposition. Table and chairs were set as a Supra (Georgian feast) – which serves as a social gathering place: “Special Needs” - need of relationship, emotional sharing, friendship, respect, family and love. Video art by ROOMS and Nick Mechanize corresponds to the concept of the exposition made in a minimalist way and with a sense of humor. Humor follows ROOMS in most of cases: ROOMS special recipe for happiness was prescribed for the exhibition, which was displayed in a medical bottle.
In 2011 ROOMS collaborated with Danish fashion designer Christian Westphal at the Copenhagen fashion week and presented his collection at Me contemporary gallery.
The concept of the presentation represented by ROOMS was responding to the idea of the collection which is about the DNA of Cutting. ROOMS created an operational space where the fashion designer is a surgeon and makes an operation for his upcoming collection – the mannequin is placed on the operational table and waiting for the surgery. Video art created by ROOMS serves for the same concept where human body parts are used as a material for creating the art of perfection. ROOMS also presented two Dressed Chairs – Fashion as Furniture.
Philosophy of ROOMS
Georgia’s ancient history of arts and culture effects ROOM's creative practice.
'We are not a follower of any particular style - we think that design is an open concept that can be interpreted and altered in many different ways.'