CV of Francesco Binfaré
Director of Centro Cesare Cassina from 1969 to 1975
Art Director of Cassina from 1973 to 1988
Began working with Edra from 1992 and with Magis from 2004
From 1967 to 1980 he created a series of drawings that formed the analogical basis of his research. At the Cesare Cassina Centre he transferred the artistic process into design research and involved various architects and designers in the creation of products which have turned into Italian design icons. He coordinated the selection of projects for the ground breaking exhibition New Domestic Landscape of Italian Design at MOMA in New York in 1972. In order to pursue his research, he travelled to India, the US and Japan (1970-1973). He investigated new methodologies to support and promote individual and collective creativity. Experimental initiatives such as Braccio di ferro, for an edition of avant-garde prototypes, and Environmedia for promoting the use of interactive media in project practices (1973). In 1980 he set up his own Design and Communication Centre for project research and development. He was involved in many important projects for Cassina, Marcatrè, De Padova and Venini (1980-1992).
As Art Director he designed themed installations. Some of the most interesting examples of his work are: Il Ponte (“The Bridge”) 1977, Le Corbusier, I fiori crescono sulle rovine (“Flowers growing from the ruins”) 1978, Il tempo dell’acqua o dei bagnanti dopo Marx (“The Time of Water or Bathers after Marx”) 1982 per Cassina, Design: Autoritratto con padre e architetture (Design: self-portrait with father and architecture) for the Triennale 1979, New Adam and Eve for Venini 1985, La mia mano destra(“My right hand”) 1996 at Galleria Milano. He has been a lecturer at Milan’s Domus Academy, London’s Royal College of Arts, Milan’s Istituto Europeo di Design and has held workshops and conferences in major cities around the world. In 1992, in a phase of intense dialogue with Pierre Restany, he embarked upon a series of huge paintings on sheets called Tracce emozionali domestiche (Traces of domesticated emotions) after which he was invited by Massimo Morozzi to design for Edra. The sofa L’homme et la femme, was launched at the Galleria Kastern Greve, durino the Cologne Furniture Fair in 1993 and marked the beginning of a successful collaboration with Edra and the start of a singular and fascinating period rich with stimuli and invention, as seen in the products such as Flap (2000), On the rocks (2004), Corbeille (2006), Sherazade, Sofa (2008) which were able to connect the power of innovation with commericial success. Prefers working on domestic furniture products and in particular sofas as it interpolates a sense of the Other with Space and Communication. These are the areas of work that he loves the most because, more than anything else, they respond to the interrogative of human behaviour and of its relationships. He retains that Design of this century of mass communication is closer to Art than Science, and that Technique, in the same way we view the great masters of the classical periods, is the secret to cherish and cultivate. For this reason it is not possible for him to think the design of a product without the understanding and collaboration of the manufacturer. The couches Sofa (2008) and Brenno (2010) for Edra are the result of this new period of expression.